Casella’s Julia Potter was recently named one of Waste360’s 2025 40 Under 40. The distinction recognizes inspiring and innovative leaders under the age of 40 who have made significant contributions through excellence in waste, recycling, food waste, and organics.
Potter’s journey at Casella began in 2012 as a dispatcher, a role she embraced with an eagerness to learn the waste management industry from the ground up. Over the years, she has excelled in various positions, gaining comprehensive knowledge in sales, finance, operations, and IT services.
As a key member of the Operational Support Team, Potter has transformed the organization through innovation and strategic execution. Her understanding of internal operations and external technology systems has enabled Casella to form partnerships with leading industry vendors.
“Julia Potter relentlessly drives innovation and transformation at Casella that results in tangible business value, year after year,” said Chief Information Officer Keith Landau. “She is simply a pleasure to work with and is someone who will help lead Casella as it continues to transform into its next phase of growth and evolution.”
Now, as Director of Business Transformation, she drives strategic initiatives that enhance organizational value and optimize processes. Julia brings credibility to her role through firsthand experience and a genuine commitment to advocating for the field.
To read more about Potter’s industry contributions and view all 2023 Waste360 40 Under 40 honorees, visit waste360.com/40under40.
Casella Waste Systems, Inc., headquartered in Rutland, Vermont, is one of the largest recyclers and most experienced fully integrated resource management companies in the Eastern United States. Founded in 1975 as a single truck collection service, Casella has grown its operations to provide solid waste collection and disposal, transfer, recycling, and organics services to more than one million residential, commercial, municipal, institutional, and industrial customers and provides professional resource management services to over 10,000 customer locations in more than 40 states.
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