Advancing Circular Solutions Together: Casella and Primo Brands
Casella and
Primo Brands are partnering to prove that circular economy solutions deliver real results. Through our collaborative cooler recycling and refurbishment partnership, end-of-life equipment is repaired, reused, or carefully dismantled to recover high-value materials, keeping resources in circulation and out of disposal.
This critical work spans Primo Brands’ Somerset, NJ refurbishment facility and Casella’s Willimantic, CT MRF, where regional collaboration drives scalable impact.
The results: 776 tons of coolers processed, 633 tons recycled, an 82% diversion rate, and $340,000 in recovered material value. Together, we’re turning waste into opportunity, helping advance sustainability while driving measurable economic return.
About Casella Waste Systems, Inc.
Casella Waste Systems, Inc., headquartered in Rutland, Vermont, is one of the largest recyclers and most experienced fully integrated resource management companies in the Eastern United States. Founded in 1975 as a single truck collection service, Casella has grown its operations to provide solid waste collection and disposal, transfer, recycling, and organics services to more than one million residential, commercial, municipal, institutional, and industrial customers and provides professional resource management services to over 10,000 customer locations in more than 40 states.
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