2025-09-24 12:30Video

Primo Brands Named 2025 Casella Sustainability Leader

Primo Brands

Primo Brands, a leading North American branded beverage company focused on healthy hydration, has integrated circular economy principles into its core strategy by designing products that reduce waste and extend life cycles. In partnership with Casella across Maine, New York, and Massachusetts, Primo has achieved a 90% recycling rate for fiber, metal, and plastic. At Primo Brands’ Somerset, NJ site, Casella helped dismantle 776 tons of decommissioned coolers, recycling 82% of the material and generating revenue.



About Casella Waste Systems, Inc.

Casella Waste Systems, Inc., headquartered in Rutland, Vermont, is one of the largest recyclers and most experienced fully integrated resource management companies in the Eastern United States. Founded in 1975 as a single truck collection service, Casella has grown its operations to provide solid waste collection and disposal, transfer, recycling, and organics services to more than one million residential, commercial, municipal, institutional, and industrial customers and provides professional resource management services to over 10,000 customer locations in more than 40 states.


Contacts

Jeff Weld
Vice President of Communications
Jeff Weld